Roto Pedaling Uphill Against the Wind in 2025
“2025 has once again been a challenging year for Roto, but the divisions have successfully overcome their hurdles. This is evident in the fact that our company experienced only a single digit decline in sales this year, good news for any global manufacturing company in this volatile market environment. It’s also a reflection of our successful work and effective strategy.” With this positive summary, Christoph Hugenberg kicked off his 2025 development report of the Roto Group during the 20th International Trade Press Day in Warsaw. Hugenberg spoke for the first time as the Chairman of the Board of Directors of Roto Frank Holding AG. The keen sportsman used a personal anecdote to describe the current challenges: “It’s hard when you have to give it your all pedaling uphill against the wind. But that makes it even more rewarding when you reach the top under those challenging conditions and set your personal record as well.”
In any case, the group’s single digit decline in net sales compared to the previous year was the result of huge sales losses in a few markets. In the European Union and the US, Roto achieved a slight increase in sales, but this did not fully compensate for the losses in other parts of the world. “We saw this development coming and planned accordingly for 2025. Huge cost-saving initiatives or cuts have been avoided. All investments this year are continuing as planned, with further digitalization and automation initiatives being green lit as well.” Roto is able to implement key developments in product development and supply chain processes, without exception.
In 2025, the Roto Group generated one third of its sales in Europe, in the Americas, and in Asia. “This structure has proved to be a very healthy foundation for years,” Emphasized Hugenberg. The global economy sometimes gains stronger momentum from one economic zone, and sometimes from another. Furthermore, “the divisions gained measurable market shares, even though this didn’t lead to increased sales in every country due to the general market weakness. In addition, customers attest to the operational excellence of the three divisions time and time again.”
Hugenberg is similarly optimistic about the upcoming financial year: “We’re heading into the new year with good ideas and will do everything we can to compensate anticipated losses in 2026.” Roto is ideally positioned to emerge as a “top performer” and is financially capable of making investments for the future as planned. Hugenberg concluded: “Roto has every reason to be optimistic about the future. Instead of exaggerating potential challenges, we prefer to shape our own future.”
