Roto’s Three Pillars of Success
“Despite numerous crises across the financial, real estate, and construction industries over the past 20 years, the Roto Group has achieved significant and economically robust growth through excellence, strategic acquisitions, and the establishment of a third division. These pillars of growth continue to reliably support the group’s success in the future.” With this summary, Dr. Eckhard Keill, Chairman of the Supervisory Board of Roto Frank Holding AG and its three divisions, opened the 20th International Roto Trade Press Day in Warsaw on November 13th.
Looking back to when he joined the company in 2005, Dr. Keill confessed: “Back then, my intention was to retire after a fiscal year in which everything went perfectly in all the relevant markets. I now know that I set myself an impossible goal and that the group has since achieved a far more important objective.” Despite some severe economic turbulence over the past 20 years, it has not only managed to grow, but also to steadily expand its own scope for action through sound economic activities.
“Roto greatly diversified its products and services, while never losing focus,” Added the Chairman of the Supervisory Board in his review. 90 years after its founding, the business activities of Roto Window and Door Technology (Roto FTT) now include the manufacture and sale of almost all components needed to produce modern windows and doors, apart from the glass and profiles. The Roto Roof and Solar Technology (Roto DST) portfolio includes a wide range of excellent roof windows, hatches, and loft ladders. Furthermore, since Roto Frank Professional Service GmbH (RPS) was founded in 2018, the group has provided all services related to the installation, maintenance, and repair of windows and doors through its extensive network. “Each of the three divisions in the group follows a future-oriented, clearly defined strategy aimed at growth and customer benefits alike,” summarizes Dr. Keill. The focus has always been on the building element industry, and Roto has always been an exceptionally reliable partner.
Over the past 20 years, Roto FTT has acquired several component manufacturers with product portfolios that complement its own, including weatherseal specialist, Ultrafab. Roto FTT has deliberately focused its strategic acquisitions on adapting its product range to regional requirements worldwide. “The group’s diversification strategy is based on expertise in window and door systems, tailored to the individual requirements of international markets. When deciding whether to make a potential acquisition, Roto is consistently guided by customers’ needs,” emphasized the Chairman of the Supervisory Board.
In his opinion, the Roto Group excels at successfully integrating companies and service providers into the organization after their acquisition. “The processes and values put in place by Roto make strong companies even stronger. This is why all our investments in strategic acquisitions have paid off.” Dr. Keill is convinced that every successful integration and exchange of knowledge has improved the conditions for future growth.
At the end of his speech, Dr. Keill emphasized Roto’s message since 2024 for its optimistic view of the future: “Today. Tomorrow. Roto. Firstly. These three words represent the firm belief that Roto will remain a permanent part of a value chain that is crucial for the future. Secondly, they represent the divisions’ responsibility to make their customers’ future a little bit better every day.” All three divisions have successfully proved that they don’t depend on politics or the economy but take their own innovative paths. The priority is always to create added value for customers. “The heart of the Roto Group beats for windows and doors, their manufacturers and fabricators, today, just like it did 90 years ago,” Concluded Dr. Keill in his review. “Enabling energy-efficient living is a service to the future. A service to which Roto’s employees contribute. Every single day.”
